"Galychyna" strengthened its product and brand offering, made it relevant for a young audience. The brand managed to respond to explicit and hidden consumer requests; it radically changed externally, while retaining its DNA. The secret of "Galychyna" success is composed of complex approach, integrity of the market offer, depth and quality of the execution. A strong product offering, brand values, packaging design, active mass communication and trade-marketing programs complemented and strengthened the impact.
The company significantly increased its market share in key segments: yogurt and kefir. After rebranding, sales also increased in segments, growth in which had not been a priority. In the future, this allowed the company to enter successfully the actively growing segments of "UHT milk" and "cream".