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Please be sure to include your phone or e-mail address for a feedback.
GARNA
One of the largest sunflower oil producers in Ukraine with a market share of 12%. It exports its products to more than 50 countries. The new "Ukroliya Organic" plant was launched in 2018.
Industry
Oil products
Oil products
Services
Analysis and audit
Brand strategy
Branding and design
Analysis and audit
Brand strategy
Branding and design
Challenge: create an export brand of organic oil
Overview of the organic products global market with a focus on the markets of Europe and the United States, as a priority.
Overview of sales channels for organic products, consumption volumes and sales growth dynamics by country.
Structuring the sunflower oil market by product type, type of packaging, retail prices.
Overview of sales channels for organic products, consumption volumes and sales growth dynamics by country.
Structuring the sunflower oil market by product type, type of packaging, retail prices.
Analysis and audit
Assortment matrix of the brand was proposed.
Brand positioning, core values and brand identity.
Development of the name "Garna Organica" — we proposed to use the name "Garna" registered by the client in Latin transcription for international use.
Packaging design, design distribution to the full product range of the brand.
Brand positioning, core values and brand identity.
Development of the name "Garna Organica" — we proposed to use the name "Garna" registered by the client in Latin transcription for international use.
Packaging design, design distribution to the full product range of the brand.
Strategy and branding
Garna Organica brand has been exported to the USA, China, Spain, France, Myanmar, Vietnam; in Ukraine it has been sold through the following retail chains: Goodwine, Winetime, Metro, MegaMarket, Silpo.
+38 044 222 90 20
+38 067 219 70 06
welcome@polaris-partners.co
45V Honchara Street, Off 4, Kiev 01054 Ukraine
+38 067 219 70 06
welcome@polaris-partners.co
45V Honchara Street, Off 4, Kiev 01054 Ukraine
PØLARIS Partners provides strategic solutions for marketing and sales. We transform market opportunities, owners goals and company potential into a field of possible competitive strategies.
